Who Am I
J Hart Digital, LLC
Hello! My name is Josh Fernandez. I am a freelance digital marketing agent living in the small town of Pagosa Springs, Colorado. My journey to this career has taken many turns and given me a unique perspective on marketing in the digital age. If you’d like to learn more about my offered services, click here, otherwise continue reading to learn a bit more about my work history and how I ended up in Digital Marketing.
After high school, I jumped right into retail for a premium food purveyor: Harry & David. They very quickly saw my potential and moved me into management with a focus on grassroots marketing. Over four years I developed lasting relationships with local businesses that increased sales and earned our store location corporate praise and a remodel. I was quite proud of my work, but felt stifled working in retail as a customer service manager.
I quit retail and decided to go back to school. I studied for 7.5 years, through Front Range Community College and then the University of Colorado. My focus was Astrophysics and Creative Writing, which together gave me the ability to perceive stories from numbers – like how the trajectory of an astral body interacts with its surroundings through variables and equations (much like Google Analytics and your website traffic). I would have carried on with my education if I hadn’t realized the direction I needed to take in order to pursue more advanced degrees.
During this time I started my career as a barista; first at Starbucks and then through many local cafes, including Brewing Market Coffee, Spruce Confections, Red Frog Coffee, and The Cherry Bean. For 12 years I focused on building my community, connecting individuals, and honing my craft and skills as a barista and latte artist. I really enjoyed working with my hands and creating relationships with my customers.
The last few years of my ‘baristaship,’ one of my customers hired me on as his content creator for Boulder Digital Media. I was mostly writing blogs for his clients and creating social media posts. This was not enough for me. Very quickly Boulder Digital Media realized my ability and tasked me with learning analytics reporting, advertising on each of the social media platforms, and search engine optimization. My proficiency with language and numbers helped me quickly understand these tools.
I’ve been a key marketing and advertising strategist for Boulder Digital Media since early 2018. In 2022 I founded J. Hart Digital, LLC and began taking on my own clients outside Boulder Digital Media. In 2023 launched my very own website. I do not offer a full-service experience, and if you need a full-scope digital marketing agency and more technical assistance with website development and coding, I recommend reaching out to Boulder Digital Media. We’ll be happy to work with you. If you are looking for something a little more minimalist, J. Hart Digital, LLC. is here for you. Get in touch today!